New Foundation Report Examines the Franchise Sector and the Opportunities for Equipment Finance Companies

Washington, DC, May 22, 2023 – Despite economic uncertainties around inflation, labor issues, and a looming recession, more than 80 percent of franchisors anticipate an increase in franchise sales in 2023, according to a new study released by the Equipment Leasing & Finance Foundation (Foundation). The report, “Vertical Market Outlook Series: Franchise,” provides an outlook on the franchise sector in the U.S., including key trends and developments impacting this sector over the next one to two years. It is the eighth release of the Foundation’s forward-looking Vertical Market Outlook Series designed to help readers recognize and understand opportunities and challenges that may affect their businesses.

The report was commissioned by the Foundation and prepared by global advertising, technology, and data company Big Village, which also produced the previous studies in the Vertical Market Outlook Series. The new study presents data and research from a variety of sources, and examines a range of issues, including:

  • Franchise market landscape: composition, costs, advantages, and disadvantages
  • Macroeconomic environment: labor, economic factors, supply chain issues, implementing price increases, shifting demographics
  • Trends, growth segments, and opportunities: financing options, franchise equipment/supply, technology
  • Case studies: hospitality technology and QSR automation

“The study does an excellent job of surveying the franchise landscape, the wide variety of franchises that exist and could benefit from equipment finance, and the economic and demographic trends affecting them,” said Tom Ware, Foundation Research Committee Chair. “This study provides timely data and analyses to inform thinking and high-level insight for equipment finance professionals to reference in their strategic planning.”

Download the full report at

All Foundation studies are available for free download from the Foundation’s online library at


The Equipment Leasing & Finance Foundation is a 501c3 non-profit organization that propels the equipment finance sector—and its people—forward through industry-specific knowledge, intelligence, and programs that contribute to industry innovation, individual careers, and the overall betterment of the equipment leasing and finance industry. The Foundation is funded through charitable individual and corporate donations. Learn more at

Media contact: Charlie Visconage,