New Study Reveals Fintech’s Disruptive Force in the Financing Process

Insights Offer Equipment Finance Companies Ways to Gain Market Share
in Existing and Emerging Markets  

Washington, DC, February 9, 2018 – A new study commissioned by the Equipment Leasing & Finance Foundation (Foundation) reveals that rapidly emerging Fintech technology platforms present a disruptive force to the equipment finance industry, but Fintech is not forecast to become a competitor as a major source of equipment funding. The study, “Headwinds, Undercurrents, and Tailwinds: How Equipment Finance Companies Can Learn and Benefit from the Fintech Phenomenon,” provides an in-depth examination of Fintechs—companies that offer or enable financing using streamlined technology—and their opportunities, risks and trends for the equipment finance industry.

The study traces the evolution of Fintech in the wake of the 2008-2009 recession resulting from conditions including a changed financial environment, the rise of exponential technologies (e.g., big data), changing customer expectations and demands, preferences for online purchases, and regulatory shifts. According to the study, Fintech technology platforms will continue to disrupt traditional financing processes and change the competitive landscape to one in which hybrid companies will combine select Fintech tools and technologies with select personal services to compete and remain viable.

“As equipment finance companies seek ways to increase customer satisfaction and market share, Fintech companies offer innovative examples for our industry,” said Jeffry Elliott, Senior Managing Director, Huntington Equipment Finance and Foundation Chairman. “This study presents a balanced, comprehensive look at Fintech’s role and what incumbent firms can adopt from it.”

Download the full report at All Foundation studies are available for free download from the Foundation’s online library at








The Equipment Leasing & Finance Foundation is a 501c3 non-profit organization dedicated to inspiring thoughtful innovation and contributing to the betterment of the equipment leasing and finance industry. The Foundation is funded through charitable individual and corporate donations. Learn more at

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Media contact: Anneliese DeDiemar, 202.238.3425,